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Abhijeet TalaulikarMarketing Mix Modeling: Response Curves and Budget OptimizationIn the final part of the series, we discuss and implement a solution that helps marketers consume our MMM — response curves and optimizer.Jun 24, 202310Jun 24, 202310
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InTDS ArchivebySibyl HePython/STAN Implementation of Multiplicative Marketing Mix Model, with Deep Dive into Adstock…Full code and simulated dataset are posted on my Github repo: https://github.com/sibylhe/mmm_stanDec 2, 202014Dec 2, 202014